A State initiative offers heritage walks, ethnic food festivals and music shows
It’s chilly around the Dal lake on Saturday afternoon, but a cruise-houseboat with an open-air theatre sets off to generate warmth with live music and enthusiastic youngsters.
In a bid to reclaim lost social spaces and nose-diving tourism, the Jammu & Kashmir tourism department has started ‘Valley Weekends’, an initiative to infuse new life into the otherwise dull weekends in the conflict-ridden Valley.
“The open-air houseboat will be like an open-air theatre. People will perform every weekend. The idea is to revitalise social spaces and defeat the notions that winters are dull in the Valley. And the fact is youngsters want to come out and experience things,” said Sarmad Hafeez, secretary, tourism.
The initiative involves heritage walks, ethnic food festivals and music shows across the Valley.
“Tourists can now relish harissa, a local winter meat dish served in breakfast, at a new joint started at Boulevard on Saturday. The idea is to expose tourists to local flavours and also the flavours of the different seasons. Autumn and winter seasons are equally enjoyable in Kashmir as summers,” said Mr. Hafeez.
Negative Publicity, Protests dent tourism
Negative portrayal of Kashmir affairs in the electronic media had scared the intending tourists and there is dire need to counter the negative propaganda,” he said adding that “situation by and large remained fine in Kashmir , still tourists did not come here in large number due to negative portrayal of Kashmir on TV.
Street protests and militant violence in the past two years dented the tourism sector in Kashmir, with the peak season in 2017 witnessing “an 80% slump”.
The weekend festivals, offering experiences and a host of entertainment activities, are aimed at reviving tourist footfalls.
Mountain biking, canoeing and rowing will now be a weekend fixture.
“‘Valley Weekends’ will help keep youth engaged with the activities and make Kashmir a lively place for tourists,” said director, tourism, Mahmood A. Shah.
He said “it will send a positive message across the globe that Kashmir is a safe and a tourist-friendly place”.
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